GROUP: NME Advertisment 2 Development

Similar to the other print work we have made, this one's image was taken directly from the video. To obtain the image, we took a screenshot, or "freeze frame", from our Adobe Premier Elements project, therefore exporting it in the highest resolution .bmp file. We then used this as the foundation to build the rest of the print around it.

We wanted to maintain some of the traditions used by the band in previous print work campaigns, which have mainly focused around the use of the drop logo. However, while we stuck to this principle on the other print, we felt this particular image would not have been as effective with the same design, so instead decided to use the standard "Family Rain" font to maintain some of the conventions of previous campaigns.

We imported the image of "The Family Rain" and "Binocular" to the project, colour correcting them to match using the eyedropper tool on Adobe Photoshop. We wanted the text to be bigger than the previous campaign as the absence of the drop logo made the image look empty. We also made the decision to make the Binocular font significantly bigger than The Family Rain, so it becomes the focus of attention.

After that we added the release date of the single at the bottom of the print, feeling the natural chain of vision would lead down the print, leaving the release date freshest in the viewer's mind, encouraging them to purchase the single. Next, we added the star ratings from NME and Q magazine; two publications that suited the genre of the band, so the music would naturally appeal to their audience. The publications' logos were then imported into the project then resized and colour corrected to match the black star ratings at the top. We made no further corrections to the image itself as we felt the colour was suitable for the add, and any attempted to enhance this would in effect ruin what was already a good piece of print work. We intend for the print to cover a quarter of a page, measuring 14cm x 10.5 cm. Here is the final product: