GROUP: Digipak Magazine Advertisment Choice (DRAFT)

When thinking about marketing The Family Rain's single to its target market we have identified NME as the preferred magazine to display our print advertisement. The band have been features in this magazine on several occasions appearing in reviews and interviews for their debut album 'Under The Volcano'. The band were nominated as 'Best New Band' at the NME awards last year and performed at the show in Austin Texas. The bands genre of Alternative music fits with the tone and target audience of the magazine itself making the magazine ideal for advertising The Family Rain's band image to a parallel audience.