Wednesday 24 September 2014

MB: Three Music Video Analysis

"The Importance of Being Idle" - Oasis (2005)
Directed by Dawn Shadforth

- Despite being a video of the alternative rock rengre, it is very difficult to apply Dyer's concept of "Star Image" to this particular music video

- Firstly, while the band are depicted in the video, they are not the central focus, or the "star". This is reserved for Rhys Ifans, an already established actor. However, Dyer can then be applied to him in place of the band's leading members, Noel and Liam Gallagher. Ifans' over confident nature and unique style of dress (despite being appropriate for the video) showcases Dyer's theory, making him extra-ordinary in the eyes of the viewer

- While the video seemingly has very little to do with actual song, Goodwin's analysis of lyrics and visuals would place this video under the amplified category, as due to the nature of Ifans' dancing in time, and obviously lip syncing, it can only be set here

"Bangerang" - Skrillex (2012)

- Similar to the previous video, it is somewhat difficult to apply Dyer's theory directly to the "star", as they are not present in the video, However, the main characters display some of the "rebellious" natures that Dyer claims make's star's appear "extra-ordinary" and out of reach

- Despite the fact that the main characters are children, the style promoted is that of Skrillex. The thought of rebellious music, and rebellion itself, as showcased by their actions

- While the song itself has very few recognisable lyrics, the narrative is instantly recognisable. There is a clear connection between the music and the visuals, as seen by the motivated cuts, as well as key points in the action itself

- Despite the song's lack of lyrics, i think this says a lot about Skrillex, who, while a member of the dubstep genre, and lack of lyrics is somewhat a convention, he is more focused on the music side, and doesn't necessarily want his music to be famous because of the lyrics, but his technical ability instead. This can then be related back to Dyer's theory

- This video would also come under the amplified bracket of music videos

"Trust Me...I'm A Genius" - The Family Rain (2014)
Directed by Joe Elliot

- This video is somewhat more representative of Dyer's theory, as it actually features the band as the main focus of the video. However, they are in no way, at least obviously, present with the audience. This particular video is somewhat more of a film that it is a music video

- However, at points the video, the band's "way of life" is made desirable to the audience. Although seemingly insignificant, running through the street, as well as jumping over the bonnet's of cars gives the audience some sort of rush, as if they were watching an action film, and everyone desires to be the hero

- Then again, later in the video, the band are seen running through an alleyway, waving their arms around, somewhat reminiscent of a retro movie chase scene, or a comedic one at least, initially bringing to mind the film works of bands such as The Beatles

- When applying Goodwin, it is again difficult to see a clear connection between the lyrics and visuals, but a connection is seen between the music and the visuals through motivated cuts and effects that are used at certain points in the song. For this reason, the video would be classified as amplified

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